As the veterinary profession continues to evolve, many practitioners are seeking guidance, not just for clinical innovation but for financial security. This is why PPR participated in the 2025 SURGE conference, an event focused on equipping mobile veterinary surgeons with business skills and innovative technologies. For us, the conference offered more than just networking. It was a chance to engage directly with veterinary professionals – who either are currently or likely will be accredited investors, in the future – at a turning point in their financial journey.
At SURGE, PPR presented foundational concepts in real estate investment specifically tailored for veterinary entrepreneurs. Recognizing that many attendees were at the beginning of their investment journeys, we focused on providing holistic educational content covering the spectrum of investment options available to practitioners building their financial future.
Our presentation emphasized the distinction between active and passive investment strategies, real estate fundamentals, and how veterinary professionals, as investors, can strategically build passive income streams alongside running their clinical practice. This educational approach aligns with PPR’s commitment to partnering with successful professionals, in this case vets, but also doctors, lawyers, accountants, pilots, etc, seeking diversified investment portfolios.
Rather than focusing solely on immediate capital raising, our presence at SURGE is representative of PPR’s long-term approach to relationship building. As these veterinary entrepreneurs establish successful practices, PPR is positioned to provide the investment guidance they’ll need to transform that professional success into lasting financial independence.
While our session focused on financial clarity, the broader conference surfaced several themes that reinforced what we’ve been hearing from investors in this space.
Key Conference Themes
Beyond our presentation, we spent time listening to the challenges and innovations veterinary leaders are prioritizing. Three key themes stood out:
- Business Development – Strategic planning for launching and growing mobile veterinary practices, with emphasis on sustainable business models that can scale effectively.
- Technological Integration – Adopting innovations that enhance veterinary service delivery while maintaining the personalized care that distinguishes mobile practices.
- Operational Efficiency – Maximizing effectiveness through streamlined workflows and protocols, particularly important for practitioners balancing travel time with billable hours.
These themes came to life during several standout sessions, with each one highlighting how much opportunity and complexity these professionals are navigating.
Breakout Session Highlights: Cost-Effective Solutions for New Practitioners
Among the many breakout sessions, two takeaways stood out for newer practitioners navigating cost constraints:
- AI as Administrative Support: New practitioners can leverage AI solutions as affordable alternatives to hiring staff during the critical early stages of business development, allowing for cost-effective growth without sacrificing service quality.
- Surgical Workflow Optimization: Implementing systematic pre-surgical protocols can dramatically increase daily appointment capacity while maintaining quality care—a critical factor for mobile practitioners balancing travel time with billable hours.
Underlying all sessions, however, was a common thread: a desire for financial growth without sacrificing professional purpose. As these professionals evolve from practitioners to business owners, their investment needs mature as well; while the purpose of PPR’s presence at SURGE wasn’t primarily to capital raise, it was clear that PPR is well positioned to support that transition with passive strategies that protect capital, generate steady income, and align with the vets’ long-term goals.
The connections made at SURGE represent exciting opportunities to support passionate professionals in creating balanced lives of both clinical excellence and financial security, reaffirming PPR’s commitment to supporting specialized professionals with investment strategies that grow alongside their careers.
